Transactional email APIs

Transactional email services send messages triggered by an action in your app.

Use for: Sign-up confirmations, password resets, receipts and notifications.

AhaSend Freemium
AhaSend homepage

A European transactional email API and SMTP relay with a 1,000-email free tier, a $10 plan including 25,000 emails and pay-as-you-go overage around $0.50 per 1,000.

Amazon SES Paid
Amazon SES homepage

AWS's pay-per-use email service at $0.10 per 1,000 emails, with inbound processing, dedicated IP options and new optional plans for deliverability tools.

Azure Communication Services Email Paid
Azure Communication Services Email homepage

Microsoft Azure's pay-as-you-go email sending service at $0.25 per 1,000 emails plus data transfer, with SDKs, SMTP support and a choice of data geography.

Bento Paid
Bento homepage

Developer-friendly email marketing platform priced by active users, with unlimited marketing sends, automations and a usage-based transactional add-on.

Brevo Freemium
Brevo homepage

French multichannel marketing platform, formerly Sendinblue, priced by monthly email volume rather than contacts, with transactional API and SMTP on every plan.

Cloudflare Paid
Cloudflare Email Service homepage

Cloudflare's email sending (beta) and routing service: send from Workers bindings, REST or SMTP, with 3,000 emails included on Workers Paid and $0.35 per 1,000 after.

Elastic Email Freemium
Elastic Email API homepage

A low-cost email API and SMTP relay with a 3,000-email free plan and $19 for 50,000 emails, sold alongside Elastic Email's marketing and chat tools.

Emailit Paid
Emailit homepage

An email API and SMTP service billed with prepaid credits that never expire, from $0.20 down to $0.10 per 1,000 emails, run from its own data center in Prague.

Lettermint Freemium
Lettermint homepage

A Dutch, founder-owned email API running on its own EU infrastructure and IP ranges, with ISO 27001 certification and plans from €10 for 10,000 emails.

Loops Freemium
Loops homepage

Email platform for software companies that combines lifecycle workflows, campaigns and transactional sending, priced only by subscribed contacts with unlimited sends on paid plans.

Mailchimp Paid
Mailchimp Transactional homepage

Mailchimp's transactional email API (formerly Mandrill), sold as blocks of 25,000 emails at $20 each on top of a paid Mailchimp Standard or Premium plan.

Mailcoach Paid
Mailcoach homepage

Email marketing with campaigns, automations and transactional email, billed per email sent with unlimited contacts, and an optional bring-your-own-provider rate.

Maileroo Freemium
Maileroo homepage

An SMTP relay and email API with 3,000 free outbound and 1,000 inbound emails a month, paid plans from $10 for 25,000 emails and a free dedicated IP from 250,000.

MailerSend Freemium
MailerSend homepage

A transactional email API and SMTP relay with a $7 Hobby plan, inbound routing, template builders for non-developers and US/Canada SMS on paid plans.

Mailgun Freemium
Mailgun homepage

An email API and SMTP relay with US and EU hosting from one account, inbound routing and a permanent 100-emails-a-day free plan.

Mailjet Freemium
Mailjet homepage

A French email platform that combines a send API and SMTP relay with a drag-and-drop campaign editor, priced by monthly email volume with unlimited contacts from Essential.

MailPace Paid
MailPace homepage

A small, independent, EU-hosted transactional email service with no open or click tracking by design, every feature on every plan, and idempotent API requests.

Mailtrap Freemium
Mailtrap Email API/SMTP homepage

An email API and SMTP service paired with Mailtrap's well-known testing sandbox, with a 4,000-email free plan and $30 for 100,000 emails.

Notifuse Open source
Notifuse homepage

Open-source, self-hostable newsletter and transactional email platform that sends through your own provider (SES, Postmark and others), with a paid cloud priced by active contacts.

Plunk Open source
Plunk homepage

An AGPL open-source email platform for transactional email, campaigns and workflow automations, EU-hosted in the cloud at $0.001 per email with unlimited free contacts.

Postmark Freemium
Postmark homepage

A transactional-first email API and SMTP service that keeps bulk mail on separate message streams and retains 45 days of full message history.

Resend Freemium
Resend homepage

A developer-focused email API with React Email support, a 3,000-email free tier and published volume pricing up to 2.5 million emails a month.

Scaleway Freemium
Scaleway Transactional Email (TEM) homepage

A French cloud provider's transactional email service hosted in Paris, billed at €0.25 per 1,000 emails after 300 free, with a €80 plan adding a dedicated IP and SLA.

SMTP2GO Freemium
SMTP2GO homepage

An SMTP relay and email API with a permanent 1,000-email free plan, servers worldwide and phone, chat and ticket support on every paid plan.

SocketLabs Paid
SocketLabs homepage

An email delivery platform with SMTP and an injection API, reputation scoring, a dedicated IP on its $89.95 Pro plan and routing across other providers for large senders.

SparkPost Freemium
SparkPost homepage

Bird's email sending service with a no-card free tier of 1,000 emails, flat volume plans from $15 for 50,000 emails and overage capped at five times the plan.

Sweego Freemium
Sweego homepage

A French email and SMS sending API from the team behind Mindbaz, with data centers in France, a 100-emails-a-day free plan and inbound routing on paid plans.

Twilio Paid
Twilio SendGrid Email API homepage

Twilio's long-running email API and SMTP relay, with volume plans from 50,000 to 2.5 million emails and a dedicated IP included from the Pro tier.

useSend Open source
useSend homepage

An AGPL open-source alternative to Resend and SendGrid that sends through Amazon SES, adds a dashboard, contacts and campaigns, and can be self-hosted or used as a cheap cloud.

Zoho Paid
Zoho ZeptoMail homepage

Zoho's transactional-only email service sold as prepaid credits of 10,000 emails with no monthly fee, hosted in the US, EU, India, Australia, Japan or China.

Tool Pricing Free50k emails/moDedicated IPInbound
AhaSend ahasend.com · EU
Freemium 1,000/month About $22.50 (Pro $10 + 25k at $0.50/1k) Access at 100k on Pro; included at 300k+ on Max Yes (inbound routing)
Amazon SES aws.amazon.com · EU
Paid None; new AWS accounts get up to $200 credits $5 (a la carte, plus attachment data) $24.95/mo per IP, or managed from $15/mo Yes, $0.10/1,000 plus chunks; Mail Manager
Azure Communication Services Email learn.microsoft.com · EU
Paid None About $12.50 plus data transfer — Not offered in the docs we read
Bento bentonow.com
Paid — — — —
Brevo brevo.com · EU
Freemium — — — —
Cloudflare Email Service developers.cloudflare.com
Paid 3,000/month on Workers Paid ($5) About $21.45 (incl. $5 Workers Paid) — Yes, Email Routing, unlimited on all plans
Elastic Email API elasticemail.com
Freemium 3,000/month (100/day) $19/mo (Starter) or $49/mo (Pro) Private IP add-on $40/mo Not listed on the pricing page
Emailit emailit.com · EU
Paid None (free tier retired) About $10 in credits at $0.20/1k $300/year add-on Yes
Lettermint lettermint.co · EU
Freemium 300/month €40/mo (Starter 50,000) €50/mo add-on, Pro plan, 300k+ emails Yes, from Starter
Loops loops.so
Freemium — — — —
Paid Up to 500 demo sends to your verified domain $40/mo in blocks + Mailchimp plan $29.95/mo add-on Yes (inbound email handling)
Mailcoach mailcoach.app
Paid — — — —
Maileroo maileroo.com
Freemium 3,000/month (+1,000 inbound) Not readable (slider) Free on 250k+ plans; extra $50/mo each Yes, all plans
MailerSend mailersend.com
Freemium 500/month $35/mo (Starter) Enterprise only, over 100K emails/week Yes (inbound routing)
Mailgun mailgun.com · EU
Freemium 100/day $35/mo (Foundation) Access at 50k, 1 included at 100k+; extra $59/mo Yes (1 route free, 5 Basic, full Foundation+)
Mailjet mailjet.com · EU
Freemium 6,000/month (200/day) Not readable (slider) 1 IP on Premium 100k+ plans Not listed on the pricing page
MailPace mailpace.com · EU
Paid 100/month plan on request Not readable (slider) — Yes, all plans
Freemium 4,000/month (150/day) $20/mo (Basic 50K) Included on Business ($85+) Yes, all plans
Notifuse notifuse.com · OSS · EU
Open source — — — —
Plunk useplunk.com · OSS · EU
Open source 1,000/month About $50 ($0.001/email) — Yes (webhook notifications)
Postmark postmarkapp.com
Freemium 100/month Not shown without the slider; $15 plan + $1.80/1k over 10k $50/mo per IP, 300k+ emails/mo, Pro or higher Yes, Pro and Platform
Resend resend.com
Freemium 3,000/month (100/day) $20/mo (Pro) $30/mo add-on on Scale, 3,000+ emails/day Yes, all plans
Freemium 300/month About €12.43 (Essential, pay as you go) Managed dedicated IP on Scale (€80/mo) Not offered on the pages we read
SMTP2GO smtp2go.com
Freemium 1,000/month Not readable (slider) Included on Professional ($75+) Not listed on the pricing page
SocketLabs socketlabs.com
Paid First month of Core free (trial) Core $39.95 + $0.0013 per email over 40k Included on Pro ($89.95) Not listed on the pricing page
SparkPost sparkpost.com
Freemium 1,000/month $15/mo (Startup 50K) $24.95/mo each, Growth and above, up to 5 Not listed on the pricing page
Sweego sweego.io · EU
Freemium 100/day Individual 50K tier; price not readable Available on Startup, included on Scaleup Yes, paid plans
Paid 60-day trial, 100/day $19.95/mo (Essentials 50k) 1 included on Pro ($89.95+) Yes (Inbound Parse webhook)
useSend usesend.com · OSS
Open source 3,000/month (100/day) on cloud $20 on cloud (transactional) — Listed as not yet done in the README
Zoho ZeptoMail zoho.com · EU
Paid First credit (10,000) free, expires in 1 month About $12.50 in credits Annual add-on, some data centers only Not offered on the pages we read

Freemium means a free plan plus paid plans. Open a tool for its plans, prices and sources.

§1

How to choose an email API

Terms: Transactional email, SMTP, SPF, DKIM and DMARC, Deliverability, Dedicated IP

  • Estimate your monthly volume and compare the price at that volume, not the entry price.
  • Keep transactional and marketing mail on separate streams or providers, so a newsletter complaint cannot hurt password resets.
  • Check the free tier: some are a daily cap, some a monthly cap, some expire after a trial period.
  • If you need to receive mail (replies, parsing), check inbound support.
  • A dedicated IP only helps at steady high volume; below that, a shared pool with a good reputation usually delivers better.

Questions

What is the cheapest transactional email service?

At high volume Amazon SES is usually cheapest per email, but it needs more setup. Each tool page lists the provider's prices by monthly volume.

Can I send transactional email from my own SMTP server?

You can, but new servers and IP addresses start with no reputation, and major mailbox providers now require SPF, DKIM and DMARC. A transactional provider handles reputation, bounces and complaints for you.

§2

Pricing changes

  • New Amazon SES accounts default to the Essentials plan

    Amazon SES · source ↗

  • ZeptoMail pricing update for new sign-ups

    Zoho ZeptoMail · source ↗

  • Postmark Pro and Platform features available at 10,000 emails

    Postmark · source ↗

  • SendGrid retires its Free Email API plan

    Twilio SendGrid Email API · source ↗

  • New SendGrid accounts get a 60-day trial instead of a free plan

    Twilio SendGrid Email API · source ↗

All pricing changes →