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How we make money

The site is free to use. It is paid for by affiliate links and, later, ads. Neither changes the order of a table or a pick.

Affiliate links

Some vendors pay a commission when someone signs up through our link. Right now 4 of the 435 tools listed have one. Their "Visit" links carry rel="sponsored", and the footer of every page says we may earn a commission. Tools with a referral link are shown first in the homepage Spotlight. Most tools we list, including many we pick, pay us nothing.

Advertising

The site may show display ads in marked slots. Advertisers do not choose where they appear relative to any tool and have no say in content.

Sponsored placements

We do not sell placements today. If we do, a sponsor will appear only in a separate box labelled "Sponsored", never inside a table, a pick or a comparison, and never above the fold of a tool's own competitor's page.

What money never changes

  • The order of any table (A to Z by default).
  • Our picks and stacks, and the verdicts in comparisons.
  • Prices, limits, strengths and limitations, which come from the vendor's own pages.