Overview
Mailcoach is an email marketing platform for creators, startups and developers. It sends campaigns with segmentation, split testing and analytics, runs automation workflows for onboarding and lead nurturing, and manages transactional templates that you trigger through its API.
The hosted service uses pay-as-you-go pricing: a $9.99 monthly base includes 2,000 emails, and each extra email costs $0.002 with Mailcoach's own delivery or $0.001 if you connect your own provider. Contacts, lists and automations are unlimited, so a large list that is emailed rarely stays cheap.
Mailcoach is also available as a self-hosted product for teams that want to run it on their own servers; that edition is priced separately. The hosted version offers a 14-day trial with no card, but no permanent free plan.
Pricing and plans
| Plan | Price | What you get |
|---|---|---|
| Hosted | $9.99/mo | 2,000 emails included; then $0.002 per email with Mailcoach delivery or $0.001 with your own provider |
| Hosted, 10,000 emails | $25.99/mo | $17.99 when bringing your own provider |
| Hosted, 50,000 emails | $105.99/mo | $57.99 when bringing your own provider |
| Self-Hosted | Not confirmed | Sold separately; price not read |
What it does
- Per-email pricing
- $9.99 base with 2,000 emails, then $0.002 per email (or $0.001 with your own provider).
- Automations
- Unlimited workflows for onboarding and lead generation without code.
- Split testing
- Test several versions of a campaign and send the best performer.
- Transactional email
- Edit, send and track transactional templates through the API.
- Bring your own provider
- Connect your own sending service to cut the extra-email rate in half.
Strengths and limitations
Strengths
- Unlimited contacts, lists and automations
- Transparent per-email pricing with published examples
- Cheaper rate when you bring your own provider
- Self-hosted edition available
Limitations
- No permanent free plan
- Cost grows with sending frequency
- No landing page builder listed
- Self-hosted edition priced separately
Who it suits
Good for
- Developers wanting API-driven email
- Large lists mailed infrequently
- Startups combining newsletters and transactional email
Look elsewhere if
- Daily sends to very large lists, where per-email cost adds up
- Marketers who need landing pages and ecommerce features
Alternatives to Mailcoach
| Tool | From | Free option | Stages |
|---|---|---|---|
| useSend Open-source email platform on Amazon SES | $10/mo | Free tier | |
| Brevo Email marketing and transactional platform | $9/mo | Free tier | |
| Mailjet Email API, SMTP relay and campaign editor | $9/mo | Free tier | |
| Elastic Email API Email API and SMTP relay | $19/mo | Free tier | |
| Notifuse Open-source email platform | $19/mo | ||
| Resend Email API for developers | $20/mo | Free tier |
Questions
How much does Mailcoach cost?
$9.99 a month including 2,000 emails, then $0.002 per email, or $0.001 per email with your own sending provider.
Does Mailcoach charge per contact?
No. Contacts, lists and automations are unlimited; only emails are billed.
Can I self-host Mailcoach?
Yes, Mailcoach Self-Hosted is available separately.
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