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Lifecycle email for SaaS · by Astrodon Corporation

Loops

Email platform for software companies that combines lifecycle workflows, campaigns and transactional sending, priced only by subscribed contacts with unlimited sends on paid plans.

Visit loops.so ↗ Alternatives Free tier
Loops homepage
§1

Overview

Loops is an email platform aimed at software companies. It covers three jobs in one place: lifecycle workflows triggered by contact events (sign-up, activation, churn), campaigns to segments such as active customers, and transactional email sent through its API. All three share one contact list, one theme and one analytics view.

Billing is based only on subscribed contacts synced to Loops. Team seats are free, and on paid plans there is no cap on sends; transactional email became free on paid plans after previously costing $1 per 2,000 sends. Transactional recipients who never get marketing email are not counted as contacts.

The free plan covers 1,000 subscribed contacts and 4,000 sends a month with every feature, at 10 emails per second and with a small Loops footer. Paid plans start at $49 a month and scale with contact count.

It is less suited to content-heavy newsletters with large, mostly passive audiences, where contact-priced SaaS tooling costs more than creator newsletter tools.

§2

Pricing and plans

Free tier · no card

Up to 1,000 subscribed contacts and 4,000 sends a month (marketing and transactional combined), all features, 10 emails per second, small Powered by Loops footer

At the limit Not stated The vendor does not say what happens at the limit, or we have not found it yet.

Plan Price What you get
Free $0 Up to 1,000 subscribed contacts, 4,000 sends per rolling 30 days, Loops footer
1,001-5,000 contacts $49/mo Unlimited sends, all features, no branding
5,001-10,000 contacts $99/mo Unlimited sends
15,001-25,000 contacts $199/mo Unlimited sends
25,001-50,000 contacts $249/mo Unlimited sends
50,001-100,000 contacts $399/mo Unlimited sends
Larger lists From $599/mo Published brackets continue above 100,000 contacts

Prices are monthly USD from Loops' machine-readable pricing page (loops.so/pricing.md); the HTML page shows them only through a slider. Only subscribed contacts are billed; transactional-only recipients do not count. No separate charge for seats or sends on paid plans; paid plans can be chosen voluntarily below your bracket. Transactional sending became free on paid plans (previously $1 per 2,000 sends).

Source: loops.so/pricing.md · prices as published, excluding tax.

§3

What it does

Lifecycle workflows
Triggers on contact creation or events, branching by audience filters, delays and multiple emails.
Transactional API
Send receipts and resets with API payloads; unlimited on paid plans at no extra charge.
Themes and components
Design once and have every email inherit brand styling; editor or AI agent assisted.
Free team seats
Invite the whole team without per-seat fees.
Agent and API access
API that lets AI agents set up workflows, campaigns and transactional templates.
§4

Strengths and limitations

Strengths

  • Marketing, lifecycle and transactional email share one contact list
  • Unlimited sends and free seats on paid plans
  • Billed only on subscribed contacts
  • Free plan includes every feature

Limitations

  • Paid plans start at $49 a month with nothing in between
  • Free plan caps total sends at 4,000 a month and adds a Loops footer
  • Price steps up by contact bracket, e.g. $249 to $399 a month when passing 50,000 contacts
  • Aimed at SaaS; fewer creator features such as paid newsletters
§5

Who it suits

Good for

  • SaaS startups building onboarding and activation email
  • Teams wanting one vendor for product and marketing email
  • Products with many team members who need access

Look elsewhere if

  • Cheap newsletters to large passive lists
  • Creators who need paid subscriptions or a hosted publication site
§6

Alternatives to Loops

Tool From Free option Stages
Resend Email API for developers
$20/mo Free tier
Notifuse Open-source email platform
$19/mo Open source
Brevo Email marketing and transactional platform
$9/mo Free tier
Mailjet Email API, SMTP relay and campaign editor
$9/mo Free tier
beehiiv Newsletter platform
$49/mo Free tier
GetResponse Email marketing and automation
$19/mo Free tier

All email marketing and newsletters →

§7

Questions

Is Loops free?

Yes, for up to 1,000 subscribed contacts and 4,000 sends a month, with a small Loops footer.

Does Loops charge for transactional email?

No. Transactional sending is included on paid plans, and transactional-only recipients do not count as contacts.

How much does Loops cost?

Paid plans start at $49 a month and rise with subscribed contacts; sends and seats are not charged separately.

Does Loops charge per seat?

No, team seats are free on every plan.

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