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Email marketing and transactional platform

Brevo

French multichannel marketing platform, formerly Sendinblue, priced by monthly email volume rather than contacts, with transactional API and SMTP on every plan.

Visit brevo.com ↗ Alternatives Free tier EU region
Brevo homepage
§1

Overview

Brevo is a multichannel marketing platform built around email: a drag-and-drop editor, forms, automation workflows, segmentation and reporting, plus SMS, WhatsApp, chat and a basic sales CRM. Transactional email over REST API and SMTP is included on every plan, which is why many developers meet Brevo through their app's password-reset and receipt emails.

Unlike most rivals, Brevo prices paid plans by the number of emails you send each month. Each tier also caps stored contacts, but the free plan lets you keep up to 100,000 contacts and send 300 emails a day with Brevo branding.

Starter removes the logo and the daily limit but still limits automations to 2,000 unique contacts. Standard lifts that cap and adds A/B testing, advanced reporting and a landing page. Professional, from $499 a month, targets high-volume teams and adds multi-user access and more channels.

Brevo is a French company, which matters to teams that want an EU vendor for GDPR purposes.

§2

Pricing and plans

Free tier · no card

300 emails a day, up to 100,000 stored contacts, 1 user, Brevo branding on emails, automations limited to 2,000 unique contacts, basic reports

At the limit Stops at the limit Sending stops for the day at 300 emails and cannot be scheduled past it; nothing is charged.

Their branding
Plan Price What you get
Free $0 300 emails/day, up to 100,000 contacts, Brevo branding
Starter From $9/mo From 5,000 emails/mo; 500 to 500,000 contacts depending on tier; no daily limit; no Brevo logo
Standard From $18/mo Adds unlimited contacts in automations, A/B testing, heatmaps, 1 landing page
Professional From $499/mo From 150,000 emails/mo, up to 2 million contacts, 10 seats, WhatsApp, pop-ups, push
Enterprise Custom 1M+ contacts, SSO, dedicated IP options

Paid plans are sized by monthly email sends; each tier also sets a stored-contact cap (500, 1,500, 2,500, then up to 500,000 on Starter and Standard), and Brevo moves you up a tier automatically when you pass the cap. Prices for tiers above the entry level are shown only in the pricing calculator, which could not be read, so priceAt10k and most costAt values are empty. Yearly billing saves 10%. Unused monthly credits do not roll over; pay-as-you-go credits do not expire. SMS and WhatsApp credits are extra; dedicated IP is an add-on.

Source: www.brevo.com/pricing/ · prices as published, excluding tax.

§3

What it does

Transactional API and SMTP
REST API, SMTP relay, webhooks and unlimited log retention on all plans, including Free.
Automation workflows
Unlimited multi-step workflows; up to 2,000 contacts can enter them on Free and Starter, unlimited from Standard.
Volume-based pricing
Pay for monthly sends rather than list size; free plan stores up to 100,000 contacts.
Multichannel
SMS (credits extra), WhatsApp, web push and chat alongside email on higher plans.
Landing pages
Standalone campaign pages from the Standard plan.
CRM
Deals and pipelines; free plan limited to 50 open deals and 1 pipeline.
§4

Strengths and limitations

Strengths

  • Free plan stores a very large list (100,000 contacts)
  • Marketing and transactional email in one account and one API
  • Pricing by send volume favours large lists mailed rarely
  • EU-based vendor

Limitations

  • Free plan is capped at 300 emails a day and cannot schedule past the daily limit
  • Free and Starter let only 2,000 unique contacts enter automations
  • A/B testing and landing pages need Standard or higher
  • Professional plan starts at $499 a month, a big step from Standard
§5

Who it suits

Good for

  • Apps that want transactional and marketing email under one vendor
  • Large lists that are emailed occasionally
  • EU teams wanting an EU provider

Look elsewhere if

  • Daily newsletters to lists over a few thousand on the free plan
  • Creators who want built-in paid subscriptions
§6

Alternatives to Brevo

Tool From Free option Stages
GetResponse Email marketing and automation
$19/mo Free tier
Mailjet Email API, SMTP relay and campaign editor
$9/mo Free tier
Notifuse Open-source email platform
$19/mo Open source
Resend Email API for developers
$20/mo Free tier
Loops Lifecycle email for SaaS
$49/mo Free tier
Mailchimp Email marketing platform
$13/mo Free tier

All email marketing and newsletters →

§7

Questions

How many emails can I send with Brevo for free?

300 emails a day with no time limit, and you can store up to 100,000 contacts.

Does Brevo charge by contacts or emails?

Paid plans are priced by monthly email volume; each tier also sets a cap on stored contacts.

Can I send transactional email on the Brevo free plan?

Yes. All plans include the transactional API, SMTP and webhooks.

Does Brevo have automation on the free plan?

Yes, but only 2,000 unique contacts can enter active automations on Free and Starter.

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