Overview
Sender is an email and SMS marketing platform for small businesses and ecommerce. It includes a drag-and-drop builder with ecommerce blocks, automation workflows with splits and custom triggers, segmentation, pop-ups and signup forms, landing pages and transactional email over SMTP and API.
The free plan is unusually complete: 2,500 subscribers, 15,000 emails a month with no daily limit, automation, landing pages and transactional email, with Sender branding and one seat.
Standard removes branding and adds SMS, A/B testing, unlimited landing pages with custom domains and 3 seats, with monthly sends of 12 times your subscriber count. Professional doubles that to 24 times, adds multichannel workflows, advanced reports, priority support and 10 seats, and includes a dedicated IP from 20,000 subscribers.
The headline paid prices are first-year annual offers, so check the renewal price in the calculator before committing.
Pricing and plans
checked 28 Sept 2026Free tier · no card
Up to 2,500 subscribers and 15,000 emails a month, 1 seat, email automation, landing pages, forms and pop-ups, transactional email, Sender branding, no daily limit
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 2,500 subscribers, 15,000 emails/mo, 1 seat, Sender branding |
| Standard | From $7/mo | Shown as $120/yr list, $84 for the first year; 3 seats; emails 12x subscribers; no branding; SMS; A/B testing |
| Professional | From $14/mo | Shown as $240/yr list, $168 for the first year; 10 seats; emails 24x subscribers; advanced automation; free SMS credits equal to the fee; dedicated IP from 20,000 subscribers |
| Enterprise | Custom | Unlimited emails and seats, phone support |
What it does
- Automation workflows
- Pre-built and custom workflows with splits, custom triggers and auto-resend to non-openers; SMS steps on Professional.
- Transactional email
- SMTP and API sending, with event webhooks, on every plan including Free.
- Landing pages and pop-ups
- 40+ pop-up and signup templates and landing pages; custom domains on paid plans.
- SMS
- SMS campaigns and automation; Professional includes SMS credits equal to the plan fee.
- Ecommerce blocks
- Abandoned cart, order summary and product picker blocks.
Strengths and limitations
Strengths
- Free plan includes automation, landing pages and transactional email
- 15,000 free emails a month with no daily limit
- Low paid entry prices
- SMS and email in one tool
Limitations
- Headline paid prices are first-year offers
- Free plan has one seat and Sender branding
- Dedicated IP only from 20,000 subscribers on Professional
- Log retention is 1 day on Free and Standard
Who it suits
Good for
- Small online shops needing abandoned-cart flows
- Side projects that want automation for free
- Creators on a tight budget
Look elsewhere if
- Complex SaaS lifecycle messaging driven by product events
Alternatives to Sender
| Tool | From | Free option | Stages |
|---|---|---|---|
| beehiiv Newsletter platform | $49/mo | Free tier | |
| Brevo Email marketing and transactional platform | $9/mo | Free tier | |
| Elastic Email API Email API and SMTP relay | $19/mo | Free tier | |
| EmailOctopus Email marketing platform | $9/mo | Free tier | |
| GetResponse Email marketing and automation | $19/mo | Free tier | |
| Ghost Open-source publishing and newsletter platform | $18/mo | Free tier |
Questions
Is Sender free?
Yes, the free plan allows 2,500 subscribers and 15,000 emails a month, including automation.
Does Sender include transactional email?
Yes, SMTP and API transactional sending are included on every plan.
How many emails can I send on Sender Standard?
Up to 12 times your subscriber count each month; Professional allows 24 times.
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