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Email and SMS marketing platform

Sender

Budget email and SMS marketing platform with a free plan for 2,500 contacts and 15,000 emails a month that includes automation, landing pages and transactional email.

Visit sender.net ↗ Alternatives Free tier EU region
Sender homepage
§1

Overview

Sender is an email and SMS marketing platform for small businesses and ecommerce. It includes a drag-and-drop builder with ecommerce blocks, automation workflows with splits and custom triggers, segmentation, pop-ups and signup forms, landing pages and transactional email over SMTP and API.

The free plan is unusually complete: 2,500 subscribers, 15,000 emails a month with no daily limit, automation, landing pages and transactional email, with Sender branding and one seat.

Standard removes branding and adds SMS, A/B testing, unlimited landing pages with custom domains and 3 seats, with monthly sends of 12 times your subscriber count. Professional doubles that to 24 times, adds multichannel workflows, advanced reports, priority support and 10 seats, and includes a dedicated IP from 20,000 subscribers.

The headline paid prices are first-year annual offers, so check the renewal price in the calculator before committing.

§2

Pricing and plans

Free tier · no card

Up to 2,500 subscribers and 15,000 emails a month, 1 seat, email automation, landing pages, forms and pop-ups, transactional email, Sender branding, no daily limit

At the limit Not stated The vendor does not say what happens at the limit, or we have not found it yet.

Their branding
Plan Price What you get
Free $0 2,500 subscribers, 15,000 emails/mo, 1 seat, Sender branding
Standard From $7/mo Shown as $120/yr list, $84 for the first year; 3 seats; emails 12x subscribers; no branding; SMS; A/B testing
Professional From $14/mo Shown as $240/yr list, $168 for the first year; 10 seats; emails 24x subscribers; advanced automation; free SMS credits equal to the fee; dedicated IP from 20,000 subscribers
Enterprise Custom Unlimited emails and seats, phone support

Entry prices are shown as first-year annual prices ($84 and $168 for the first year, against $120 and $240 list); the monthly-billing prices and prices for larger lists are set by a slider that could not be read, so priceAt10k and most costAt values are empty. VAT is excluded. SMS credits are extra on Standard. EU region reflects 'GDPR Compliance' and 'Data Residency (EU)' rows in Sender's plan comparison; the pages read did not say which plans include EU data residency.

Source: www.sender.net/pricing/ · prices as published, excluding tax.

§3

What it does

Automation workflows
Pre-built and custom workflows with splits, custom triggers and auto-resend to non-openers; SMS steps on Professional.
Transactional email
SMTP and API sending, with event webhooks, on every plan including Free.
Landing pages and pop-ups
40+ pop-up and signup templates and landing pages; custom domains on paid plans.
SMS
SMS campaigns and automation; Professional includes SMS credits equal to the plan fee.
Ecommerce blocks
Abandoned cart, order summary and product picker blocks.
§4

Strengths and limitations

Strengths

  • Free plan includes automation, landing pages and transactional email
  • 15,000 free emails a month with no daily limit
  • Low paid entry prices
  • SMS and email in one tool

Limitations

  • Headline paid prices are first-year offers
  • Free plan has one seat and Sender branding
  • Dedicated IP only from 20,000 subscribers on Professional
  • Log retention is 1 day on Free and Standard
§5

Who it suits

Good for

  • Small online shops needing abandoned-cart flows
  • Side projects that want automation for free
  • Creators on a tight budget

Look elsewhere if

  • Complex SaaS lifecycle messaging driven by product events
§6

Alternatives to Sender

Tool From Free option Stages
Keila Open-source newsletter tool
€8/mo Open source
EmailOctopus Email marketing platform
$9/mo Free tier
Brevo Email marketing and transactional platform
$9/mo Free tier
Mailjet Email API, SMTP relay and campaign editor
$9/mo Free tier
Mailcoach Email marketing platform
$9.99/mo Trial
useSend Open-source email platform on Amazon SES
$10/mo Free tier

All email marketing and newsletters →

§7

Questions

Is Sender free?

Yes, the free plan allows 2,500 subscribers and 15,000 emails a month, including automation.

Does Sender include transactional email?

Yes, SMTP and API transactional sending are included on every plan.

How many emails can I send on Sender Standard?

Up to 12 times your subscriber count each month; Professional allows 24 times.

Sources read for this page