Overview
EmailOctopus is an email marketing tool that deliberately does email only: no SMS or unrelated add-ons. It offers a drag-and-drop editor, templates generated in your brand colours, automations, signup forms, landing pages, tags, segments, custom fields, scheduled campaigns, personalisation, reports and an API, with over 1,000 integrations.
The free Starter plan stores 2,500 subscribers and sends 10,000 emails a month. It includes three automations of up to five steps, one landing page and one form, one user, and EmailOctopus branding; reports are kept for 30 days.
Pro plans are priced by subscriber count with a monthly email allowance and start at $9 a month billed yearly. They remove branding, keep reports forever and allow unlimited landing pages, forms and users. If you need more sends than your tier allows, you move up a tier.
EmailOctopus Connect is a variant that routes email through your own Amazon SES account, with unlimited emails and lower software prices, for developers already on AWS.
Pricing and plans
Free tier · no card
Starter: 2,500 subscribers, 10,000 emails a month, 3 automations of up to 5 steps, 1 landing page and 1 form, 1 user, EmailOctopus branding, reports kept 30 days
At the limit Stops at the limit Campaigns cannot be sent while contacts exceed the 2,500 free limit.
Paused if unused| Plan | Price | What you get |
|---|---|---|
| Starter | $0 | 2,500 subscribers, 10,000 emails/mo, branding, 1 user |
| Pro | From $9/mo billed yearly | Entry tier with 10,000 emails/mo; unlimited landing pages, forms and users; reports kept forever; price rises with subscribers |
| Connect Starter | $0 | 2,500 subscribers, unlimited emails via your own Amazon SES |
| Connect Pro | From $8/mo billed yearly | Sends through your Amazon SES account; SES charges extra |
| Custom | Custom | Over 500,000 subscribers |
What it does
- Automations
- Automated sequences; 3 automations of up to 5 steps on the free plan.
- Amazon SES edition
- EmailOctopus Connect sends through your own SES account with unlimited emails.
- Landing pages and forms
- One of each free; unlimited on Pro.
- API and integrations
- Developer API plus over 1,000 integrations.
- Branded templates
- Templates generated automatically in your brand colours and styles.
Strengths and limitations
Strengths
- Free plan covers 2,500 subscribers and 10,000 emails a month
- Low entry price for paid plans
- Option to send through your own Amazon SES
- Unlimited users on Pro
Limitations
- Free plan limits automations to 3 with 5 steps each
- Free reports are kept only 30 days
- Email only: no SMS or other channels
- Tier prices beyond the entry level are only in the slider
Who it suits
Good for
- Small businesses and creators on a budget
- Developers already using Amazon SES
- Newsletters that need simple automations
Look elsewhere if
- Complex behavioural or multichannel automation
- Teams needing transactional email from the same tool
Alternatives to EmailOctopus
| Tool | From | Free option | Stages |
|---|---|---|---|
| Mailjet Email API, SMTP relay and campaign editor | $9/mo | Free tier | |
| Brevo Email marketing and transactional platform | $9/mo | Free tier | |
| Keila Open-source newsletter tool | €8/mo | ||
| Mailcoach Email marketing platform | $9.99/mo | ||
| useSend Open-source email platform on Amazon SES | $10/mo | Free tier | |
| Sender Email and SMS marketing platform | $7/mo | Free tier |
Questions
How many subscribers does EmailOctopus free allow?
2,500 subscribers and 10,000 emails a month on the Starter plan.
Does EmailOctopus have automations on the free plan?
Yes, up to three automations with up to five steps each.
What is EmailOctopus Connect?
A version that sends through your own Amazon SES account with unlimited emails; SES charges you for sending.
Does EmailOctopus offer a free trial?
No trial of Pro; the free Starter plan serves that purpose.
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