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Open-source newsletter tool

Keila

Open-source newsletter tool made in Germany and hosted in the EU, with Markdown, block and MJML editors and cloud plans priced by emails with unlimited contacts.

Visit keila.io ↗ Alternatives Open source Open source Self-hostable EU region
Keila homepage
§1

Overview

Keila is an open-source newsletter tool from Germany. It manages contact lists and signup forms, sends newsletter campaigns and reports on them with privacy-conscious analytics, and lets you switch tracking off entirely.

Emails can be written in a visual block editor, Markdown, a Markdown-based WYSIWYG editor, MJML for full control, or plain text. Keila's base templates are built to render consistently across mail clients.

Keila Cloud is priced by monthly emails, from €8 for 2,000 emails to €256 for 250,000, with unlimited contacts and projects on every plan and the option to send through your own email server. There is deliberately no free plan; the company says it will not fund one by selling data.

Self-hosting is free, and the team offers paid setup help. It is a newsletter tool first; automation and landing pages are not part of what its pages describe.

§2

Pricing and plans

Plan Price What you get
Self-hosted €0 Open source
Keila XS €8/mo 2,000 emails/mo, unlimited contacts and projects
Keila S €16/mo 5,000 emails/mo
Keila M €32/mo 15,000 emails/mo
Keila L €64/mo 50,000 emails/mo
Keila XL €128/mo 100,000 emails/mo
Keila XXL €256/mo 250,000 emails/mo

Cloud plans are priced by monthly emails with unlimited contacts, so per-contact costAt does not apply. Prices shown include tax (the page lists the same amount incl. tax). No free cloud plan by design; discounts are offered to open-source projects and non-profits on request. Paid help with self-hosting is available. Automation features were not described on the pages read.

Source: www.keila.io/pricing · prices as published, excluding tax.

§3

What it does

Multiple editors
Block editor, Markdown, Markdown WYSIWYG, MJML and plain text.
Privacy options
Minimal analytics with the option to turn tracking off.
Bring your own server
Cloud plans can send through Keila or your own email server.
EU hosting
Made in Germany and hosted in the EU.
Self-hosting
Open-source code you can run yourself, with optional paid setup support.
§4

Strengths and limitations

Strengths

  • EU-hosted and privacy-focused
  • Unlimited contacts on every cloud plan
  • Choice of Markdown, MJML and visual editors
  • Open source and self-hostable

Limitations

  • No free cloud plan
  • Automation and landing pages not described on its site
  • Cloud price rises with emails sent
  • Smaller integration ecosystem than large vendors
§5

Who it suits

Good for

  • Privacy-minded newsletters in the EU
  • Open-source projects announcing releases
  • Developers who write in Markdown or MJML

Look elsewhere if

  • SaaS lifecycle automation
  • Marketers needing ecommerce or landing pages
§6

Alternatives to Keila

Tool From Free option Stages
EmailOctopus Email marketing platform
$9/mo Free tier
Brevo Email marketing and transactional platform
$9/mo Free tier
Mailjet Email API, SMTP relay and campaign editor
$9/mo Free tier
Mailcoach Email marketing platform
$9.99/mo Trial
useSend Open-source email platform on Amazon SES
$10/mo Free tier
Sender Email and SMS marketing platform
$7/mo Free tier

All email marketing and newsletters →

§7

Questions

Does Keila have a free plan?

Not on Keila Cloud, but the software is open source and free to self-host.

How is Keila Cloud priced?

By monthly emails, from €8 for 2,000 emails to €256 for 250,000, with unlimited contacts.

Where is Keila hosted?

Keila is made in Germany and Keila Cloud is hosted in the EU.

Sources read for this page