Overview
Keila is an open-source newsletter tool from Germany. It manages contact lists and signup forms, sends newsletter campaigns and reports on them with privacy-conscious analytics, and lets you switch tracking off entirely.
Emails can be written in a visual block editor, Markdown, a Markdown-based WYSIWYG editor, MJML for full control, or plain text. Keila's base templates are built to render consistently across mail clients.
Keila Cloud is priced by monthly emails, from €8 for 2,000 emails to €256 for 250,000, with unlimited contacts and projects on every plan and the option to send through your own email server. There is deliberately no free plan; the company says it will not fund one by selling data.
Self-hosting is free, and the team offers paid setup help. It is a newsletter tool first; automation and landing pages are not part of what its pages describe.
Pricing and plans
checked 28 Sept 2026| Plan | Price | What you get |
|---|---|---|
| Self-hosted | €0 | Open source |
| Keila XS | €8/mo | 2,000 emails/mo, unlimited contacts and projects |
| Keila S | €16/mo | 5,000 emails/mo |
| Keila M | €32/mo | 15,000 emails/mo |
| Keila L | €64/mo | 50,000 emails/mo |
| Keila XL | €128/mo | 100,000 emails/mo |
| Keila XXL | €256/mo | 250,000 emails/mo |
What it does
- Multiple editors
- Block editor, Markdown, Markdown WYSIWYG, MJML and plain text.
- Privacy options
- Minimal analytics with the option to turn tracking off.
- Bring your own server
- Cloud plans can send through Keila or your own email server.
- EU hosting
- Made in Germany and hosted in the EU.
- Self-hosting
- Open-source code you can run yourself, with optional paid setup support.
Strengths and limitations
Strengths
- EU-hosted and privacy-focused
- Unlimited contacts on every cloud plan
- Choice of Markdown, MJML and visual editors
- Open source and self-hostable
Limitations
- No free cloud plan
- Automation and landing pages not described on its site
- Cloud price rises with emails sent
- Smaller integration ecosystem than large vendors
Who it suits
Good for
- Privacy-minded newsletters in the EU
- Open-source projects announcing releases
- Developers who write in Markdown or MJML
Look elsewhere if
- SaaS lifecycle automation
- Marketers needing ecommerce or landing pages
Alternatives to Keila
| Tool | From | Free option | Stages |
|---|---|---|---|
| beehiiv Newsletter platform | $49/mo | Free tier | |
| Brevo Email marketing and transactional platform | $9/mo | Free tier | |
| Elastic Email API Email API and SMTP relay | $19/mo | Free tier | |
| EmailOctopus Email marketing platform | $9/mo | Free tier | |
| GetResponse Email marketing and automation | $19/mo | Free tier | |
| Ghost Open-source publishing and newsletter platform | $18/mo | Free tier |
Questions
Does Keila have a free plan?
Not on Keila Cloud, but the software is open source and free to self-host.
How is Keila Cloud priced?
By monthly emails, from €8 for 2,000 emails to €256 for 250,000, with unlimited contacts.
Where is Keila hosted?
Keila is made in Germany and Keila Cloud is hosted in the EU.
Sources read for this page