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Creator email marketing platform · by Kit (formerly ConvertKit)

Kit

Creator-focused email platform, formerly ConvertKit, with a free plan up to 10,000 subscribers and paid plans that add visual automations and sequences.

Visit kit.com ↗ Alternatives Free tier
Kit homepage
§1

Overview

Kit, renamed from ConvertKit, targets creators: newsletter writers, course sellers, podcasters and YouTubers. It combines signup forms and landing pages, broadcasts, subscriber tagging, a visual automation builder, email sequences and commerce features such as digital products, paid newsletters, tip jars and a creator recommendations network.

The free plan is one of the largest by list size, allowing up to 10,000 subscribers with unlimited broadcasts, landing pages and forms. What it lacks is automation: sequences and the visual automation builder are part of Creator, as is removing Kit branding.

Creator costs $33 a month at 1,000 subscribers on monthly billing. Pro doubles that and adds unlimited users, subscriber engagement scoring, deliverability reporting, a newsletter referral system and the ability to edit links in sent broadcasts. Pricing counts only unique, active subscribers.

For a software product that needs event-based lifecycle email, Kit's creator orientation and lack of a transactional API make it a weaker fit than SaaS-focused tools.

§2

Pricing and plans

Free tier · no card

Up to 10,000 subscribers, unlimited landing pages, forms and broadcasts, tagging and segmentation, selling digital products; Kit branding and no sequences or visual automations beyond a basic one

At the limit Not stated The vendor does not say what happens at the limit, or we have not found it yet.

Their branding
Plan Price What you get
Free $0 Up to 10,000 subscribers, unlimited broadcasts, landing pages and forms
Creator $33/mo 1,000 subscribers; $390/yr billed yearly; unlimited visual automations and sequences, remove branding, RSS campaigns
Pro $66/mo 1,000 subscribers; $790/yr billed yearly; unlimited users, deliverability reporting, referral system, advanced A/B tests

Prices shown are for 1,000 subscribers; they rise with active subscriber count via a slider that could not be read for larger lists, so priceAt10k and most costAt values are empty. Yearly billing saves about 17%. Selling products and paid newsletters costs 3.5% + 30c per transaction; Kit takes 23.5% of Paid Recommendations earnings. Only unique, active subscribers count. 14-day free trial of paid plans.

Source: kit.com/pricing · prices as published, excluding tax.

§3

What it does

Visual automations
Build funnels with triggers, split paths and sequences; unlimited on Creator and Pro.
Landing pages and forms
Unlimited landing pages and opt-in forms on every plan, including Free.
Commerce
Sell digital products, paid newsletters and recurring subscriptions at 3.5% + 30c per transaction.
Recommendations network
Recommend other newsletters and earn through Paid Recommendations, with Kit keeping 23.5%.
RSS campaigns
Send automatically when your blog feed updates (Creator and up).
API and MCP
Public API and a Kit MCP server for AI assistants.
§4

Strengths and limitations

Strengths

  • Free plan covers up to 10,000 subscribers
  • Unlimited landing pages and forms on every plan
  • Built-in ways to earn from a newsletter
  • Bills only unique, active subscribers

Limitations

  • Sequences and visual automations require a paid plan
  • Creator starts at $33 a month even for 1,000 subscribers
  • Transaction and recommendation fees apply to earnings
  • No transactional email API for app notifications
§5

Who it suits

Good for

  • Newsletter writers and creators growing a list
  • Indie makers selling courses or digital products
  • Content sites wanting RSS-to-email

Look elsewhere if

  • SaaS products needing event-driven lifecycle or transactional email
  • Tight budgets that need automation at small list sizes
§6

Alternatives to Kit

Tool From Free option Stages
beehiiv Newsletter platform
$49/mo Free tier
Loops Lifecycle email for SaaS
$49/mo Free tier
Resend Email API for developers
$20/mo Free tier
Elastic Email API Email API and SMTP relay
$19/mo Free tier
Notifuse Open-source email platform
$19/mo Open source
GetResponse Email marketing and automation
$19/mo Free tier

All email marketing and newsletters →

§7

Questions

Is Kit free for 10,000 subscribers?

Yes. The free plan allows up to 10,000 subscribers with unlimited broadcasts, landing pages and forms, but without sequences or the visual automation builder.

How much does Kit Creator cost?

$33 a month for 1,000 subscribers on monthly billing, or $390 a year. The price rises with subscriber count.

Is Kit the same as ConvertKit?

Yes. ConvertKit renamed itself Kit and moved to kit.com.

Does Kit charge fees on paid newsletters?

Yes, 3.5% + 30c per transaction, including card processing.

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