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Email marketing platform

MailerLite

Lithuanian email marketing tool with a clean editor, websites and landing pages, where every paid plan has the full feature set and price follows list size.

Visit mailerlite.com ↗ Alternatives Free tier EU region
§1

Overview

MailerLite is a general-purpose email marketing tool: a drag-and-drop, rich-text or custom HTML editor, a visual automation builder, dynamic segments, signup forms and pop-ups, websites with a blog, landing pages, surveys, and selling digital products, bookings and paid newsletters.

Its pricing rule is that paid plans share the whole feature set and differ in limits. Comfort, from $12 a month at 500 subscribers ($89 at 10,000), sends up to 10 times your tier ceiling each month and allows 50 automations, 10 sites or landing pages and 3 seats. Power, from $25 ($129 at 10,000), removes those caps under fair use and adds multiple automation triggers and 24/7 live chat.

The free plan now stops at 250 subscribers and 2,500 emails a month, with 3 automations limited to 5 steps each. MailerLite is based in the EU, and offers an MCP server and API for connecting AI assistants and apps.

For password resets and receipts, the company points you to MailerSend, a separate transactional product with its own pricing.

§2

Pricing and plans

checked 28 Sept 2026

Free tier · no card

Up to 250 subscribers and 2,500 emails a month, 2 seats, 3 automations with 5 steps, 1 website and 1 landing page, 3 forms, limited API

Plan Price What you get
Free $0 250 subscribers, 2,500 emails/mo, 2 seats, 3 automations
Comfort From $12/mo 500 subscribers at entry ($19 at 1,000, $89 at 10,000); emails 10x tier; 3 seats; 50 automations; 10 sites and landing pages
Power From $25/mo 500 subscribers at entry ($39 at 1,000, $129 at 10,000); unlimited emails, seats, automations and landing pages
Enterprise Custom Above 200,000 subscribers; dedicated IP, SLA, custom DPA

Prices are monthly in USD from MailerLite's published per-tier table (also offered in EUR); annual billing takes 10% off. costAt uses the Comfort plan, which includes automations (50) and landing pages. Plan names and prices changed on June 16, 2026 (Growing Business became Comfort, Advanced became Power), so older reviews are out of date. Prices exclude applicable taxes. Transactional email is a separate product (MailerSend). Dedicated IP is an add-on. 14-day free trial of paid features, no card required.

Source: www.mailerlite.com/pricing.md · prices as published, excluding tax.

§3

What it does

Automation builder
Visual workflows with up to 100 steps on paid plans; ecommerce triggers and RSS campaigns.
Websites and landing pages
Hosted sites with blog, SEO tools, custom domains and A/B split testing of pages.
Three editors
Drag and drop, rich text and custom HTML editors on every plan.
Monetisation
Sell digital products, bookings, paid newsletters and recurring subscriptions via Stripe.
API, webhooks and MCP
REST API, webhooks and an MCP server; limited on the free plan.
§4

Strengths and limitations

Strengths

  • Paid plans share all features, so you only pay more for scale
  • Built-in website and landing page builder
  • EU-based company
  • Low entry price for paid plans

Limitations

  • Free plan is limited to 250 subscribers and 2,500 emails a month
  • Comfort caps monthly emails, automations and landing pages
  • Transactional email needs the separate MailerSend product
  • API and webhooks are limited on the free plan
§5

Who it suits

Good for

  • Small businesses and indie makers wanting a simple all-in-one
  • Sites that want landing pages and newsletters in one tool
  • EU teams preferring an EU vendor

Look elsewhere if

  • Free use beyond 250 subscribers
  • SaaS products needing event-driven product email
§6

Pricing history

  • MailerLite renames plans and updates prices and limits

    Effective date. Growing Business became Comfort and Advanced became Power, and MailerLite says prices and limits were updated at the same time, so sources using the old names are out of date. Comfort now starts at $12/mo and Power at $25/mo for 500 subscribers. Source ↗

§7

Alternatives to MailerLite

Tool From Free option Stages
beehiiv Newsletter platform
$49/mo Free tier
Brevo Email marketing and transactional platform
$9/mo Free tier
Elastic Email API Email API and SMTP relay
$19/mo Free tier
EmailOctopus Email marketing platform
$9/mo Free tier
GetResponse Email marketing and automation
$19/mo Free tier
Ghost Open-source publishing and newsletter platform
$18/mo Free tier

Mailchimp vs MailerLite → All email marketing and newsletters →

§8

Questions

How many subscribers does MailerLite free allow?

Up to 250 subscribers and 2,500 emails a month.

What is the difference between MailerLite Comfort and Power?

Comfort caps monthly emails, automations (50) and sites (10) and has 3 seats; Power removes those limits and adds multiple automation triggers and 24/7 live chat.

Can MailerLite send transactional emails?

Not in the marketing product; MailerLite points you to its sister service MailerSend.

Does MailerLite have a free trial?

Yes, 14 days of paid features with no credit card required.

How much does MailerLite cost for 10,000 subscribers?

$89 a month on Comfort or $129 on Power with monthly billing; annual billing takes 10% off.

Sources read for this page