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Ecommerce marketing platform

Klaviyo

Ecommerce-focused email, SMS and customer platform with deep store integrations and behaviour-based flows, billed by active profiles, free up to 250 profiles.

Visit klaviyo.com ↗ Alternatives Free tier
Klaviyo homepage
§1

Overview

Klaviyo is built for online retailers. It syncs store data from platforms such as Shopify, then uses orders, browsing and cart events to drive automated flows (welcome, abandoned cart, browse abandonment, post-purchase) and segments. It covers email, SMS and push, forms, product recommendations, reporting, a helpdesk, and AI agents that draft campaigns and answer customers.

Pricing is based on active profiles: every profile that can be emailed counts, whether or not it opted in, and suppressed or deleted profiles stop counting once processed. Each email plan allows sends of 10 times its profile limit. If you exceed the limit, you move up a tier at the next billing cycle.

The free plan allows 250 active profiles and 500 sends a month with automations included. Paid email plans start at $20 a month for 500 profiles and, per current pricing guides, reach about $150 at 10,000 profiles and $720 at 50,000, which is higher than general-purpose tools at scale.

Klaviyo introduced stricter profile-based billing on February 18, 2025, which requires your plan to cover your active profile count.

§2

Pricing and plans

Free tier · no card

Up to 250 active profiles and 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, automations and segmentation, email support for the first 60 days

At the limit Stops at the limit Past the free limits you cannot send more until the next billing cycle or until you upgrade.

Their branding
Plan Price What you get
Free $0 250 active profiles, 500 emails/mo
Email From $20/mo Priced by active profiles; email sends 10x profiles
Email + SMS Not confirmed Adds mobile messaging credits
Customer Hub From $20/mo Up to 10,000 active profiles
Marketing Analytics From $100/mo Up to 13,500 active profiles

Klaviyo's pricing page uses a calculator that could not be read. Email plan tier prices ($20 at 500 profiles, $30 at 1,000, $100 at 5,000, $150 at 10,000, $720 at 50,000) come from three independent pricing guides dated July and August 2026 (everboost.co.uk, emailstrategist.ai, emailtooltester.com) that agree. Billing counts active profiles, meaning any profile that can be emailed regardless of consent; plans auto-upgrade at the next cycle when you exceed the profile limit. Optional flexible sending buys extra sends at your plan's unit rate. SMS is priced separately.

Source: www.klaviyo.com/pricing · prices as published, excluding tax.

§3

What it does

Ecommerce flows
Automations triggered by store, cart and browsing events, available on every plan.
Segmentation and CRM
Segments from purchase history, predictions and engagement; customer profiles shared with the helpdesk.
SMS and push
Mobile messaging alongside email; free plan includes $5 of messages a month.
AI agents
Composer drafts campaigns and audits flows; Customer Agent answers support questions.
Flexible sending
Optional automatic extra send capacity billed at your plan's unit rate.
§4

Strengths and limitations

Strengths

  • Deep ecommerce integrations and event data
  • Automations included even on the free plan
  • Email, SMS, push and helpdesk in one customer profile
  • Sends of 10 times your profile limit

Limitations

  • Every emailable profile counts, including non-opted-in ones
  • Free plan is limited to 250 profiles and 500 sends
  • Costs rise steeply above 10,000 profiles
  • Free support by email only for the first 60 days
§5

Who it suits

Good for

  • Shopify and other online stores
  • Ecommerce brands running email and SMS together
  • Stores that want abandoned-cart and browse flows

Look elsewhere if

  • SaaS product email
  • Newsletters and creators on a budget
§6

Pricing history

  • Klaviyo enforces profile-based plan compliance

    Effective date. Card-paying customers must be on an email plan that covers their active profile count, with automatic upgrades at the next billing cycle; optional flexible sending and auto-downgrade billing preferences were added. Source ↗

§7

Alternatives to Klaviyo

Tool From Free option Stages
GetResponse Email marketing and automation
$19/mo Free tier
Brevo Email marketing and transactional platform
$9/mo Free tier
Resend Email API for developers
$20/mo Free tier
Twilio SendGrid Email API Email API and SMTP relay
$19.95/mo Trial
Notifuse Open-source email platform
$19/mo Open source
Ghost Open-source publishing and newsletter platform
$18/mo Free tier

All email marketing and newsletters →

§8

Questions

Is Klaviyo free?

Yes, up to 250 active profiles and 500 email sends a month.

What is an active profile in Klaviyo?

Any profile that can be emailed, regardless of consent status; suppressed and deleted profiles do not count once processed.

How many emails can I send on a Klaviyo plan?

Up to 10 times the maximum profiles in your plan each month.

How much is Klaviyo for 10,000 profiles?

About $150 a month for the email plan, according to current third-party pricing guides; check the calculator for your account.

Sources read for this page