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Tech stack for a newsletter or waitlist

A newsletter tool collects sign-ups, keeps unsubscribes legal and sends to everyone without landing in spam. Most charge by the number of subscribers, so start on a free plan.

For example: a waitlist for your launch, product updates, a weekly newsletter, a paid newsletter.

Cost $0 until you pass the free plan’s subscriber limit, plus a domain.

  1. 1

    A newsletter tool

    Sign-up forms, a landing page, and sending to your whole list at once.

    Kit

    Free tier, then from $33/mo

    Not stated Their branding

    Free up to 10,000 subscribers with forms and landing pages. Automated sequences need a paid plan.

    Also worth a look: beehiiv, MailerLite, Loops · compare all email marketing →

  2. 2

    A domain name

    Sending from your own domain (you@yourname.com) instead of a Gmail address gets far more mail delivered.

    Porkbun

    From $11.08/yr

    The same price for a .com in year one and at renewal, with free WHOIS privacy.

    At $0

    No free option

    No registrar is free. A .com costs about $11 a year at a registrar that renews at the first-year price; free subdomains from your host work until then.

    Also worth a look: Cloudflare Registrar, Namecheap · compare all registrars →

What do I need to build a newsletter or waitlist?

A newsletter tool, A domain name. $0 until you pass the free plan’s subscriber limit, plus a domain.

What is the best free newsletter tool?

Kit is free up to 10,000 subscribers; beehiiv and MailerLite also have free plans with lower limits. The email marketing table compares every free plan.