Overview
Userlist is a messaging platform for SaaS companies covering newsletters and announcements, lifecycle campaigns such as onboarding, trial conversion and upgrades, and transactional messages such as password resets and billing notices. It also sends in-app messages and internal notifications to your team.
Its distinctive feature is the data model: users belong to companies, including many-to-many relationships, and you can segment and trigger workflows at the company level. That fits B2B products where the account, not the individual, is the customer.
Pricing is based on tracked users. Both self-serve plans include 10,000 users; Basic costs $149 a month and each additional 1,000 users costs $10 (Professional $12), with lower rates for larger lists. Billing uses the peak user count of the previous period.
New accounts get a 60-minute roadmapping session, and the team is small and bootstrapped, so the product changes deliberately rather than quickly.
Pricing and plans
checked 28 Sept 2026| Plan | Price | What you get |
|---|---|---|
| Basic | $149/mo | 10,000 users included, $10/mo per additional 1,000; 5 seats; 20 custom properties and events |
| Professional | Not confirmed | 10,000 users included, $12/mo per additional 1,000; A/B tests, conversion goals, webhooks; 10 seats |
| Enterprise | Custom | Custom message limits, dedicated account manager |
What it does
- Company-level data
- Users linked to companies with many-to-many relationships, company segments and company-triggered campaigns.
- Visual workflows
- Workflow builder for lifecycle campaigns, with advanced logic and conversion goals on Professional.
- In-app messages
- Send messages inside your web app alongside email.
- Transactional email
- Account verification, password resets and billing notices from the same tool.
- Liquid personalisation
- Dynamic message composer using user, company and event data.
Strengths and limitations
Strengths
- Account-level (B2B) data model that few email tools match
- Marketing, lifecycle, transactional and in-app messages in one tool
- 10,000 users included in the entry plan
- Onboarding help included for new accounts
Limitations
- No free plan; entry price is $149 a month
- All tracked users count toward billing
- Basic limits custom properties and events to 20 each
- No push or SMS channels
Who it suits
Good for
- B2B SaaS companies with account-based onboarding
- Teams replacing several tools for product messaging
Look elsewhere if
- Hobby projects and small lists
- Content newsletters or ecommerce
Alternatives to Userlist
| Tool | From | Free option | Stages |
|---|---|---|---|
| ActiveCampaign Marketing automation platform | $15/mo | ||
| beehiiv Newsletter platform | $49/mo | Free tier | |
| Bento Email marketing and automation | $29/mo | ||
| Brevo Email marketing and transactional platform | $9/mo | Free tier | |
| Customer.io Data-driven messaging automation | $100/mo | ||
| Encharge Marketing automation for SaaS | $99/mo |
Questions
How much does Userlist cost?
Basic is $149 a month including 10,000 users, then $10 a month per additional 1,000 users.
Does Userlist support company-level segmentation?
Yes. It models users and companies, including many-to-many relationships, and can trigger campaigns at the company level.
Can Userlist send transactional email?
Yes, transactional email is included on all plans.
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