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SaaS lifecycle email automation

Userlist

Small, bootstrapped lifecycle email platform for SaaS, with company-level data, visual workflows, in-app messages and transactional email, priced by tracked users.

Visit userlist.com ↗ Alternatives Trial
Userlist homepage
§1

Overview

Userlist is a messaging platform for SaaS companies covering newsletters and announcements, lifecycle campaigns such as onboarding, trial conversion and upgrades, and transactional messages such as password resets and billing notices. It also sends in-app messages and internal notifications to your team.

Its distinctive feature is the data model: users belong to companies, including many-to-many relationships, and you can segment and trigger workflows at the company level. That fits B2B products where the account, not the individual, is the customer.

Pricing is based on tracked users. Both self-serve plans include 10,000 users; Basic costs $149 a month and each additional 1,000 users costs $10 (Professional $12), with lower rates for larger lists. Billing uses the peak user count of the previous period.

New accounts get a 60-minute roadmapping session, and the team is small and bootstrapped, so the product changes deliberately rather than quickly.

§2

Pricing and plans

Plan Price What you get
Basic $149/mo 10,000 users included, $10/mo per additional 1,000; 5 seats; 20 custom properties and events
Professional Not confirmed 10,000 users included, $12/mo per additional 1,000; A/B tests, conversion goals, webhooks; 10 seats
Enterprise Custom Custom message limits, dedicated account manager

The $149 Basic price is stated in Userlist's own billing documentation; the pricing page shows prices through a slider that could not be read, so the Professional base price and monthly email allowances are not confirmed (a third-party review lists Professional at $349 and 500,000 emails a month). Per-1,000 rates are published but Userlist says rates fall as lists grow, so costAt at 50,000 is left empty. Billing uses the high-water mark of users in the previous 30 days. Annual billing is offered.

Source: userlist.com/pricing/ · prices as published, excluding tax.

§3

What it does

Company-level data
Users linked to companies with many-to-many relationships, company segments and company-triggered campaigns.
Visual workflows
Workflow builder for lifecycle campaigns, with advanced logic and conversion goals on Professional.
In-app messages
Send messages inside your web app alongside email.
Transactional email
Account verification, password resets and billing notices from the same tool.
Liquid personalisation
Dynamic message composer using user, company and event data.
§4

Strengths and limitations

Strengths

  • Account-level (B2B) data model that few email tools match
  • Marketing, lifecycle, transactional and in-app messages in one tool
  • 10,000 users included in the entry plan
  • Onboarding help included for new accounts

Limitations

  • No free plan; entry price is $149 a month
  • All tracked users count toward billing
  • Basic limits custom properties and events to 20 each
  • No push or SMS channels
§5

Who it suits

Good for

  • B2B SaaS companies with account-based onboarding
  • Teams replacing several tools for product messaging

Look elsewhere if

  • Hobby projects and small lists
  • Content newsletters or ecommerce
§6

Alternatives to Userlist

Tool From Free option Stages
Customer.io Data-driven messaging automation
$100/mo Trial
Encharge Marketing automation for SaaS
$99/mo Trial
beehiiv Newsletter platform
$49/mo Free tier
Loops Lifecycle email for SaaS
$49/mo Free tier
Bento Email marketing and automation
$29/mo Paid
Klaviyo Ecommerce marketing platform
$20/mo Free tier

All email marketing and newsletters →

§7

Questions

How much does Userlist cost?

Basic is $149 a month including 10,000 users, then $10 a month per additional 1,000 users.

Does Userlist support company-level segmentation?

Yes. It models users and companies, including many-to-many relationships, and can trigger campaigns at the company level.

Can Userlist send transactional email?

Yes, transactional email is included on all plans.

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