Overview
Encharge is a marketing automation tool built around SaaS lifecycle email. A drag-and-drop flow builder with more than 100 triggers and actions drives onboarding, trial-to-paid, upgrade and win-back sequences, and segments can be built from user behaviour on your site and in your emails.
Growth, from $99 a month for 2,000 subscribers, includes unlimited flows and team members, advanced segmentation, webhooks and integrations with Zapier, Stripe and Chargebee, and allows sending 10 times your subscriber limit each month.
Premium, from $159 a month, adds the parts that make it a product-data tool: API events and event-based segmentation, custom objects, transactional email and integrations with HubSpot, Salesforce, Segment, Shopify and WooCommerce. Lists above 50,000 subscribers are custom-priced.
There is no free plan, so it is aimed at funded or revenue-generating SaaS teams rather than side projects.
Pricing and plans
checked 28 Sept 2026| Plan | Price | What you get |
|---|---|---|
| Growth | $99/mo | 2,000 subscribers; $79/mo billed yearly; sends 10x subscribers; unlimited flows and team members |
| Premium | $159/mo | 2,000 subscribers; $129/mo billed yearly; sends 12x; HubSpot, Salesforce, Segment, transactional email, event segments |
| Custom | Custom | Over 50,000 subscribers; account manager, onboarding |
What it does
- Flow builder
- Visual flows with triggers, filters and actions; 100+ triggers and actions; unlimited flows on every plan.
- Behaviour and event segmentation
- Segments from site and email behaviour; product event segments on Premium.
- SaaS integrations
- Stripe, Chargebee and Zapier on Growth; HubSpot, Salesforce and Segment on Premium.
- A/B testing
- Test emails and flows.
- Flow templates
- Pre-written onboarding, retention and churn-reduction flows.
Strengths and limitations
Strengths
- Automation designed around SaaS lifecycle stages
- Unlimited flows and team members on all plans
- Free email verification included
- Integrations with billing tools like Stripe and Chargebee
Limitations
- No free plan; entry price is $99 a month
- Event-based segmentation and transactional email require Premium
- Monthly sends are capped at 10x or 12x subscribers
- Over 50,000 subscribers requires a custom quote
Who it suits
Good for
- SaaS marketing teams running trial and onboarding flows
- Companies using Stripe or HubSpot data for segmentation
Look elsewhere if
- Side projects or small newsletters
- Teams needing only broadcasts
Alternatives to Encharge
| Tool | From | Free option | Stages |
|---|---|---|---|
| ActiveCampaign Marketing automation platform | $15/mo | ||
| beehiiv Newsletter platform | $49/mo | Free tier | |
| Bento Email marketing and automation | $29/mo | ||
| Brevo Email marketing and transactional platform | $9/mo | Free tier | |
| Customer.io Data-driven messaging automation | $100/mo | ||
| GetResponse Email marketing and automation | $19/mo | Free tier |
Questions
How much does Encharge cost?
Growth starts at $99 a month for 2,000 subscribers ($79 billed yearly); Premium starts at $159 a month.
Does Encharge have a free plan?
No, it has paid plans only.
Can Encharge send transactional emails?
Yes, on the Premium plan.
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