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Marketing automation for SaaS

Encharge

Behaviour-based marketing automation for SaaS, with a drag-and-drop flow builder, event segmentation and Stripe, HubSpot and Segment integrations, priced by subscribers.

Visit encharge.io ↗ Alternatives Trial
Encharge homepage
§1

Overview

Encharge is a marketing automation tool built around SaaS lifecycle email. A drag-and-drop flow builder with more than 100 triggers and actions drives onboarding, trial-to-paid, upgrade and win-back sequences, and segments can be built from user behaviour on your site and in your emails.

Growth, from $99 a month for 2,000 subscribers, includes unlimited flows and team members, advanced segmentation, webhooks and integrations with Zapier, Stripe and Chargebee, and allows sending 10 times your subscriber limit each month.

Premium, from $159 a month, adds the parts that make it a product-data tool: API events and event-based segmentation, custom objects, transactional email and integrations with HubSpot, Salesforce, Segment, Shopify and WooCommerce. Lists above 50,000 subscribers are custom-priced.

There is no free plan, so it is aimed at funded or revenue-generating SaaS teams rather than side projects.

§2

Pricing and plans

Plan Price What you get
Growth $99/mo 2,000 subscribers; $79/mo billed yearly; sends 10x subscribers; unlimited flows and team members
Premium $159/mo 2,000 subscribers; $129/mo billed yearly; sends 12x; HubSpot, Salesforce, Segment, transactional email, event segments
Custom Custom Over 50,000 subscribers; account manager, onboarding

The pricing page lists higher tier prices (Growth $179 to $550 monthly) but does not label which subscriber count each belongs to in the readable text, so only the 2,000-subscriber price is used for costAt. Yearly billing saves 20%. Plans above 50,000 subscribers are quoted.

Source: encharge.io/pricing/ · prices as published, excluding tax.

§3

What it does

Flow builder
Visual flows with triggers, filters and actions; 100+ triggers and actions; unlimited flows on every plan.
Behaviour and event segmentation
Segments from site and email behaviour; product event segments on Premium.
SaaS integrations
Stripe, Chargebee and Zapier on Growth; HubSpot, Salesforce and Segment on Premium.
A/B testing
Test emails and flows.
Flow templates
Pre-written onboarding, retention and churn-reduction flows.
§4

Strengths and limitations

Strengths

  • Automation designed around SaaS lifecycle stages
  • Unlimited flows and team members on all plans
  • Free email verification included
  • Integrations with billing tools like Stripe and Chargebee

Limitations

  • No free plan; entry price is $99 a month
  • Event-based segmentation and transactional email require Premium
  • Monthly sends are capped at 10x or 12x subscribers
  • Over 50,000 subscribers requires a custom quote
§5

Who it suits

Good for

  • SaaS marketing teams running trial and onboarding flows
  • Companies using Stripe or HubSpot data for segmentation

Look elsewhere if

  • Side projects or small newsletters
  • Teams needing only broadcasts
§6

Alternatives to Encharge

Tool From Free option Stages
Customer.io Data-driven messaging automation
$100/mo Trial
Userlist SaaS lifecycle email automation
$149/mo Trial
beehiiv Newsletter platform
$49/mo Free tier
Loops Lifecycle email for SaaS
$49/mo Free tier
Bento Email marketing and automation
$29/mo Paid
Klaviyo Ecommerce marketing platform
$20/mo Free tier

All email marketing and newsletters →

§7

Questions

How much does Encharge cost?

Growth starts at $99 a month for 2,000 subscribers ($79 billed yearly); Premium starts at $159 a month.

Does Encharge have a free plan?

No, it has paid plans only.

Can Encharge send transactional emails?

Yes, on the Premium plan.

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