Overview
Moosend is an email marketing platform with a drag-and-drop editor, templates, segmentation, landing pages, subscription forms, real-time reports, A/B testing and an SMTP server. Its automation builder includes website triggers such as when someone browses a page or views a product, which makes it useful for ecommerce.
There is no permanent free plan. A 30-day trial without a card gives core features and unlimited sends to up to 1,000 contacts, with one published workflow. After that you choose Pro, a custom Moosend+ plan, Enterprise, or pay-as-you-go email credits.
Pro is priced by subscriber count with unlimited sends. Subscribers are counted by unique email address, so the same person on several lists is billed once. Moosend+ lets you add Enterprise features a la carte, such as transactional email, dedicated IP, SSO and extra team members.
Moosend's homepage now cross-promotes Constant Contact, so check the product's roadmap and support arrangements before committing long term.
Pricing and plans
| Plan | Price | What you get |
|---|---|---|
| Free trial | $0 for 30 days | Core features, unlimited sends to up to 1,000 contacts, 1 published workflow |
| Pro | From $9/mo | Priced by subscribers; unlimited sends, automation, landing pages, SMTP, API, 5 team members |
| Moosend+ | Custom | Pro plus chosen add-ons: transactional email, dedicated IP, SSO/SAML, custom reports |
| Enterprise | Custom | 10+ team members, SLA, account manager, optional dedicated IP |
What it does
- Website-triggered automation
- Triggers on page browsing and product views, with pre-built recipes.
- Unlimited sends
- Pro plans do not cap monthly emails.
- SMTP server and API
- SMTP relay and API access on Pro.
- Landing pages and forms
- Build and publish landing pages and subscription forms.
- Predictive analytics
- Predicted location, demographics and weather analytics in reports.
Strengths and limitations
Strengths
- Low entry price with unlimited sends
- Automation with website and product triggers
- Unique subscribers billed once across lists
- Option to pay with email credits instead of a subscription
Limitations
- No permanent free plan, only a 30-day trial
- Transactional email, dedicated IP and SSO are paid add-ons
- Prices are only visible in the calculator
- Pro includes 5 team members
Who it suits
Good for
- Small ecommerce stores wanting browse and product triggers
- Budget-conscious teams needing unlimited sends
Look elsewhere if
- Hobby projects wanting a free plan
- Developers needing transactional email without add-ons
Alternatives to Moosend
| Tool | From | Free option | Stages |
|---|---|---|---|
| Mailjet Email API, SMTP relay and campaign editor | $9/mo | Free tier | |
| Brevo Email marketing and transactional platform | $9/mo | Free tier | |
| Mailchimp Email marketing platform | $13/mo | Free tier | |
| ActiveCampaign Marketing automation platform | $15/mo | ||
| Ghost Open-source publishing and newsletter platform | $18/mo | Free tier | |
| Notifuse Open-source email platform | $19/mo |
Questions
Does Moosend have a free plan?
No. It offers a 30-day free trial without a card, with unlimited sends to up to 1,000 contacts.
How much does Moosend cost?
Pro starts at about $9 a month for 500 subscribers and rises with subscriber count; sends are unlimited.
Can I pay Moosend per email?
Yes, after the trial you can buy email credits instead of subscribing.
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