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Creator storefront and merchant of record

Gumroad

Storefront and checkout for creators selling digital products and memberships, a merchant of record since January 2025, charging 10% + 50¢ on direct sales.

Visit gumroad.com ↗ Alternatives Paid
Gumroad homepage
§1

Overview

Gumroad is a hosted store and checkout for creators selling digital products: e-books, courses, video lessons, software, templates, memberships and subscriptions. You can use its storefront or link to checkout from your own site, and connect it to other apps.

Direct sales cost 10% + 50¢ per transaction with no monthly fee. Sales that come through Gumroad's Discover marketplace cost 30%. That is roughly double the rate of software-focused MoRs, and the price of its simplicity and audience.

Since January 1, 2025 Gumroad has been the merchant of record, collecting and remitting sales tax, VAT and GST, and the old per-creator tax settings were switched off. Gumroad no longer allows physical goods on its platform.

Payouts go to a bank account by direct deposit or to PayPal, depending on the creator's country. Gumroad lists prohibited categories such as financial instruments, gambling and adult content, so check the list before building a store.

§2

Pricing and plans

Plan Price What you get
Direct sales 10% + $0.50 Sales through your profile or direct links; no monthly fee
Discover marketplace 30% When new customers find you through Gumroad's marketplace

No monthly fee. Gumroad collects taxes in regions where it has obligations as merchant of record. How creators are paid (direct deposit or PayPal) varies by country; a list of supported payout countries was not on the pages read. Physical goods and several restricted categories are not allowed.

Source: gumroad.com/pricing · prices as published, excluding tax.

§3

What it does

Merchant of record
Gumroad handles sales tax collection and remittance worldwide since January 2025.
Memberships
One-time, recurring and fixed-length payments for courses, podcasts or SaaS.
Storefront
A customizable profile and product pages, or checkout embedded on your own site.
Discover marketplace
Gumroad's marketplace can bring new buyers, at a 30% fee.
Local currency
Customers can pay in their own currency.
§4

Strengths and limitations

Strengths

  • Very fast to start selling with no code
  • Tax handled as merchant of record
  • Optional marketplace for discovery
  • No monthly fee

Limitations

  • 10% + 50¢ is high compared with software MoRs like Paddle or Polar
  • Marketplace sales cost 30%
  • No physical goods
  • Fewer developer features (license and usage billing depth) than software-focused platforms
§5

Who it suits

Good for

  • Creators selling e-books, courses and templates
  • Validating a digital product idea quickly
  • Small membership communities

Look elsewhere if

  • SaaS businesses at meaningful revenue, where the 10% fee adds up
  • Sellers of physical products
§6

Pricing history

  • Gumroad becomes merchant of record

    Took effect January 1, 2025: Gumroad now collects and remits sales tax, VAT and GST worldwide for creators, and creators' own tax settings were switched off. Fees stay 10% + 50¢ on direct sales. Source ↗

§7

Alternatives to Gumroad

Tool From Free option Stages
Razorpay Payment gateway (India, plus US, Singapore, Malaysia)
Usage-based Paid
Square Payments Payment processor (in-person and online)
Usage-based Paid
Stripe Payments Payment processor (API-first)
Usage-based Paid
Autumn Open-source billing layer on Stripe
$375/mo Free tier
PayPal Checkout Payment processor and wallet
Usage-based Paid
Mollie Payment processor (Europe)
Usage-based Paid

All payments and billing →

§8

Questions

What does Gumroad charge?

10% + 50¢ per transaction for sales through your profile or direct links, and 30% for sales through the Discover marketplace.

Is Gumroad a merchant of record?

Yes. Since January 1, 2025 Gumroad handles sales tax collection and remittance worldwide.

Does Gumroad have a monthly fee?

No. Fees are taken as a percentage of each sale.

Sources read for this page