Overview
Zitadel is an identity platform built with multi-tenancy at its core: you add organizations and grant projects to them, which suits B2B SaaS where each customer brings its own users and identity provider. It offers a customisable hosted login, APIs to build your own login UI, passkeys, MFA, social and enterprise SSO templates, role-based access control, machine users and Actions that run custom code after events.
The project is open source and can be self-hosted for free. Zitadel Cloud lets you choose data residency in the EU, US, Switzerland or Australia. Its free tier stores unlimited users and organizations but allows only 100 daily active users, so it is for development and small tools rather than a public launch.
Cloud Pro costs $100 a month and includes 25,000 daily active users, a custom domain, three enterprise or social identity providers and a 99.5% uptime SLA, with usage billed on top. An optional $999 a month add-on adds extended support and a 99.95% SLA. Enterprise contracts add a commercial licence, unlimited DAU and 99.99% uptime.
Pricing and plans
checked 28 Sept 2026Free tier
Zitadel Cloud Free: unlimited stored users and organizations, 100 daily active users, 3 identity providers, all security features, choice of data region; self-hosting is free
| Plan | Price | What you get |
|---|---|---|
| Self-hosted | Free | Open source, your infrastructure |
| Cloud Free | Free | 100 DAU, 3 IdPs, unlimited users and organizations |
| Cloud Pro | $100/mo | 25,000 DAU included, custom domain, 3 IdPs, 99.5% SLA; card billing, monthly |
| Extended Support and SLA | $999/mo | Optional Pro add-on, 99.95% uptime |
| Enterprise | Custom | Cloud or own infrastructure, unlimited DAU, commercial license, 99.99% SLA |
What it does
- Multi-tenant organizations
- Organizations are first-class, each with its own users, identity providers, branding and granted projects.
- Hosted or custom login
- Use the customisable hosted login page or build your own UI on the APIs.
- Passkeys and MFA
- Passwordless passkeys and enforced multi-factor authentication.
- Actions
- Custom code executed after predefined events without deploying your own service.
- Data residency
- Cloud regions in the EU, US, Switzerland and Australia.
- Machine users
- Service accounts and agent identities managed alongside human users.
Strengths and limitations
Strengths
- Open source and self-hostable
- Choice of EU, Swiss, US or Australian data residency, including on the free tier
- Multi-tenancy built into the data model
- Pro includes 25,000 daily active users for $100/mo
Limitations
- Free cloud tier is capped at 100 daily active users
- Overage rates are not shown on the main pricing page
- Pro is card-only and monthly; annual billing needs Enterprise
- Only 3 external identity providers included before usage charges
Who it suits
Good for
- B2B SaaS where each customer is an organization with its own IdP
- European teams needing EU or Swiss data residency
- Teams wanting open source with a managed option
Look elsewhere if
- Hobby apps expecting more than 100 daily users on a free hosted plan
- Teams that need prebuilt front-end components for React
Alternatives to Zitadel
| Tool | From | Free option | Stages |
|---|---|---|---|
| Amazon Cognito Cloud user directory and auth service | Usage-based | Free tier | |
| Asgardeo Hosted CIAM (with open-source self-hosted option) | $20/mo | Free tier | |
| Auth0 Hosted customer identity (CIAM) | $35/mo | Free tier | |
| authentik Open-source self-hosted identity provider | Usage-based | Free tier | |
| Authgear Open-source CIAM (cloud, VPC or one-time self-host licence) | $50/mo | Free tier | |
| Descope No-code CIAM with visual flows | $249/mo | Free tier |
Questions
Is Zitadel free?
Self-hosting is free. Zitadel Cloud's free tier allows 100 daily active users and unlimited stored users.
How much does Zitadel Cloud Pro cost?
$100 a month, including 25,000 daily active users, a custom domain and three identity providers, with usage billed beyond that.
Where can Zitadel Cloud store data?
In the EU, US, Switzerland or Australia.
Does Zitadel bill by MAU?
No. Zitadel Cloud bills by daily active users.
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